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Google Analytics Certification for Automotive

Google Analytics training and certification, customized for automotive retailers.

This Google Analytics Certification course for automotive delivers deep, customized training on not only how to use Google Analytics, but also how to apply it to the car business. We start with the most basics of logging in, and gaining access, show learners how to build custom Goals, Segments, and Custom Reports. The course also includes advanced topics such as Cohort Analysis, adding filters, and more. Certification requires passing of three (3) online exams. The course is offered as a 4-month subscription for a one-time payment of $399.


Your Instructor


George Nenni
George Nenni

With three decades of IT and automotive experience, George Nenni educates the automotive industry about emerging technology by writing, speaking and sharing his vision for how dealers can maintain a competitive edge. George has spent countless hours over his automotive career with dealers training them in-store on best practices, digital marketing ROI analysis, and adoption of new technologies. Today George is principal consultant with Generations Digital, helping automotive dealers reduce waste and improve the effectiveness of their digital marketing.

EMAIL: [email protected]


Course Curriculum


  Introduction & Definitions
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  Google Accounts & Admin Menu
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  Changing Date Range
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  UTM Tagging
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  Filtering Out Internal Traffic
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  Realtime Menu Overview
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  Audience Menu Overview
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  Acquisition Menu Overview
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  Behavior Menu Overview
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  Conversions Menu Overview
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  Building Custom Reports
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  Connecting Google Ads with Google Analytics
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  Analyzing Referral Traffic
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  Analyzing Facebook Traffic
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  Analyzing Traffic from Google My Business
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  Analyzing Organic Search Traffic
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  Site Speed Analysis
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  Cohort Analysis
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Frequently Asked Questions


When does the course start and finish?
The course starts now and runs 120 days, though many may finish much earlier than this. It is completely self-paced online learning - you decide when you start and stop, but have 4 months to complete the course.
How long do I have access to the course?
After enrolling, you have unlimited access to this course for 120 days - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.
Is there any onsite Google Analytics training available?
Yes! You can contact our office directly at 513-673-1268, or [email protected]

Get started now!